In late 2024 we stumbled across a competition for CommBank customers for an advertising partnership with the Matildas. “It was the very last day of work for the year and I got a call from the bank. Initially I was a little concerned as I’d been paying bills before the Christmas break and I thought there was an issue with my card! Low and behold, they were calling to say we had won!” - Kate Kirwin shared.
Across March and April 2025 billboards appeared across Perth with players from the CommBank Matildas proudly showcasing what we do here at She Codes. In addition to the billboards, the campaign saw radio ads, and a popup at a local branch in Osborne Park.
This spectacular synergy went on to become a series of collaborations between CommBank and She Codes. More on that in the next story.
“I like to think that what the team does for women in sport is what we're doing for women in tech. We're telling girls that you can be a sports star or a ballerina or a software developer. You can do whatever you want to do.”
